Our Vision
• Better lives, Better families, Better communities and a better world through our hands.
• Unleash and develop traditional musicians by providing a platform that will recognise, honour, award and showcase their God given talent
• Connecting various African ethnic and racial groups through the celebration of our diverse musical heritage as we combat tribalism and all the other divisive measures.
Our Mission
• To promote and develop traditional music across racial ethnic background.
• To encourage multi-cultural exchange amongst all the diverse citizens of South Africa and the world.
• To expose the richness of traditional music heritage nationally and globally.
• To preserve Traditional music
• To establish an international Traditional museum. (House of Fame, Library, Arts and Culture Hub. Cultural Heritage Learning Centre and Traditional Restaurant.
• To link with cultural organisations with similar objectives within our Nation and the world at large.
• To unearth musical talents through the staging of Road Shows in all the provinces
Core Values
• Integrity
• Integrity
• Commitment
• Advocacy
• Respect
• Excellence
• Trust Worthy
Background
SATMA VILL – Heritage & Culture City
South African Traditional Music Achievements (SATMA) Awards Mission Celebrating unity and our rich heritage, the SATMA Awards strive to bridge the gap between diverse ethnic groups and connect with Africans in the diaspora. Our history beams with luminaries and iconic figures, having hosted the families of legends such as Dr. Martin Luther King, Dr. Nelson Mandela, Chief Albert Luthuli, Malcolm X, and stars like Harry Belafonte and Lucky Dube, among others.
Beyond glittering events, SATMAs drive change. We fuel employment, seed skill transfers, and empower communities at their core. Our purpose is clear: to elevate South African traditional music on the global stage, having honoured over 100 legendary and emerging artists. The growth and success of myriad groups and individuals can trace their roots to the SATMA Awards.
Our unique Road Show programs allow us to connect deeply with communities, echoing our commitment to Corporate Social Investment (CSI).
The SATMAs attract over 9,000 traditional music enthusiasts, celebrities, and cultural champions each year. Annually, the awards inject an impressive +/- R30m into the local economy during the primary event weekend (excluding during the Covid-19 pandemic).
Our journey has seen us light up provinces such as KwaZulu-Natal (KZN), Eastern Cape, North West, and Mpumalanga. Born 18 years ago in KZN, we’re excited to come full circle, anchoring our ceremonies there from 2023 to 2025. This period culminates in our grand 20th- anniversary celebration. As we reflect on our illustrious journey, our focus sharpens on offering an unparalleled experience whilst furthering KZN Province’s socio-economic goals.
SATMA Awards: Igniting Pride in Traditional Music
The SATMA Awards have revolutionised the South African music industry, breathing respect, dignity, and energy into the genre of traditional music. Here’s a snapshot of the palpable impact the SATMA Awards have made:
Financial Boost: Reinvigorated the industry by directing over R20 million to musicians. Employment Generation: Kindled over 2,500 job opportunities, enhancing the economic pulse.
Rewards Beyond Cash: Adorned winners with over 10 vehicles, a symbol of their musical triumphs.
Global Stages: Our Siyabalanda Campaign Programme has provided radio presenters with a window to the world.
Launching Stars: Amplified voices like the late SABA Mbixane, Mondli Mzizi, Felix Hlophe, and many others, from nominees to celebrated stars.
Community Connect: The SATMA Awards Roadshows have been a platform for thousands of emerging artists.
Tributes: Erected a tombstone in honour of Maskandi music’s founder, Phuzushukela. Homage to Freedom Fighters: Celebrated over 50 luminaries, including Inkosi Albert Luthuli and Steve Biko.
Musical Maestros: Honoured over 100 legends such as Mahlathini, Lucky Dube, and the world-famous Ladysmith Black Mambazo.
Diaspora Connections: Recognised over 30 influential Africans from abroad, including figures like former US President Barack Obama and Malcolm X.
Massive Economic Surge: Injected close to R500 million into South Africa’s economy through diverse channels.
Community Outreach: The street parades have seen a turnout of over half a million participants, celebrating in unison.
In essence, the SATMA Awards have celebrated music and championed unity, cultural pride, and economic growth.
Facts
about
SATMA
Tourism &
Economic
Impact
• SATMA Awards is beyond an entertainment show but also playing a very pivotal role in South Africa’s economy. This event comes to a province and lives a big footprint and changes its Socio-Economic spin off.
• Every business existing in the province experiences an amazing profit in just one weekend.
• SATMA Awards is a unique project which touches lives of ordinary people. This project is embraced by many South Africans that loves their living heritage.
• SATMA Awards gives people of South Africa employment & Business opportunities to make a living and provide for their families.
• Each person attending the SATMA Awards spends a minimum of R3 600 over SATMA Awards weekend which means as we host about 35 000 people over the weekend SATMA Awards generate a minimum of R126 600 over and above the businesses around the
• International exposure via campaigns like Siyabalanda
Siyabalanda
Campaign
A SATMA program that takes Africa to the World and bring the World to Africa. The SATMA Awards has in the past invited delegates from all over the world including local distinguished guests – to name a few.
Chief Albert Luthuli, Steve Biko, Dr. Nelson Mandela, Mama Albertina Sisulu, Rev Dr. Jessie Jackson, Former President of Ghana Kwame Nkrumah’s family and we have hosted, Former President Obama’s Family, Martin Luther Siyabalanda is a program that creates opportunities to both Artists and South Africa (Economic Development and Tourism) The SATMAs invites the SABC Radio stations to promote our local programs and are given a chance to broadcast internationally.
Therefore, Siyabalanda has opened a lot of opportunities outside of it being a music program but also created relationships outside of our beautiful country.
